Growth Management & Analytics- Recharges & Utilities I Exp- 4-6 Years

About Paytm

Paytm is a pioneer of digital payments in India, serving over 450 million consumers and 45 million merchants across payments, financial services, and commerce. Over the years, Paytm has built deep in-house capabilities across technology, data, and operations to operate at scale with high reliability.

About the Team

Recharges & Utilities is a core business pillar for Paytm, spanning 20+ essential categories including Mobile Recharge, Electricity, DTH, and Loans. As a Manager on this team, you will be the “Growth Engine” — using deep data insight to identify opportunities and executing high-impact campaigns to acquire and retain millions of users.

The Role: Analytical Execution & Category Growth

We're looking for a high-ownership individual who is as comfortable writing SQL queries in Hive as designing a marketing campaign. You will own the full data lifecycle of your assigned categories and use that data to drive P&L growth and user retention — increasingly with AI tools like Claude as your everyday co-pilot for analysis, automation, and campaign creation.

Core Roles & Responsibilities

1. Data Operations & Analytics (The “How”)

Data Extraction

Perform daily data extraction and prepare user-readable transaction reports.

Query Management

Write and optimize SQL queries day-to-day to track business health and run ad-hoc deep dives.

Automation

Use Advanced Excel and internal tools to automate recurring reports, streamlining MIS for leadership.

Data Modeling

Translate business questions (e.g. “Why is electricity bill churn increasing?”) into data models that surface actionable answers.

AI-Assisted Analysis

Use Claude or similar AI assistants to draft and debug SQL/queries, summarize large datasets, and produce first-pass insights — then apply your own judgment to validate and sharpen the output before it informs a decision.

2. Growth & Category Management (The “What”)

P&L Support

Help deliver revenue targets by optimizing costs and identifying bottom-line-enhancing strategies.

User Lifecycle

Identify specific user cohorts (e.g. “lapsed rent payers”) and run custom growth campaigns to drive activation and reactivation.

Funnel Optimization

Monitor the user journey from landing to transaction; identify drop-offs and implement funnel improvements.

Retention & GMV

Own key metrics including Daily Active Users (DAU), GMV, and month-on-month (MoM) retention.

3. Marketing & Campaign Execution

ROI Analysis

Measure the performance of every campaign to ensure marketing spend drives efficient growth.

Competitive Intelligence

Track market trends and competitor offerings to keep Paytm's utility categories ahead.

AI-Powered Campaign Ideation

Use Claude/AI copilots to draft campaign briefs, personalize messaging by cohort, and rapidly prototype copy and creative variants for A/B testing.

4. AI-First Working Style

This role expects you to treat AI tools as a core part of how you work, not an optional add-on:

Daily AI Fluency

Comfortable using Claude (or a similar AI assistant) as a co-pilot for SQL writing, Excel/report automation, data storytelling, and building stakeholder-ready summaries.

Prompt Craft

Able to break a business problem into clear prompts for AI tools to accelerate first-draft analysis — while retaining the judgment to sense-check and refine anything AI-generated before it's shared or acted on.

Automation Mindset

Proactively spot repetitive MIS/reporting work that can be offloaded to AI tools or scripts, freeing up time for higher-order strategic work.

Responsible Use

Understands data-privacy and confidentiality boundaries when using AI tools with business data (e.g. no PII or sensitive data in external prompts without approval).

Superpowers & Skills Required

Experience

4–6+ years in a Data Analyst, Business Analyst, or Growth role (preferably in E-commerce, Retail, or Fintech).

Technical Proficiency

Advanced Excel (VBA/Macros a plus) and strong SQL skills; experience with Hive, BigQuery (BQ), or Python for data manipulation.

AI Tool Proficiency

Hands-on experience using Claude, ChatGPT, GitHub Copilot, or similar AI tools for coding, data analysis, or content generation is a strong plus — and a genuine interest in using AI to work faster is expected.

Analytical Mindset

Background in Engineering, Math, Statistics, or Economics; able to see the story behind the numbers.

Execution Grit

Follows through on projects, coordinating with cross-functional teams (Product, Tech, Marketing) to get things to the finish line.

Communication

Clear, effective communication for sharing updates with stakeholders and senior management.

Why join us?

• A collaborative output driven program that brings cohesiveness across businesses through technology
• Improve the average revenue per use by increasing the cross-sell opportunities
• A solid 360 feedback from your peer teams on your support of their goals
• Respect, that is earned, not demanded from your peers and manager

Compensation

If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 17 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants - and we are committed to it. India's largest digital lending story is brewing here. It's your opportunity to be a part of the story!