SFMC Email Tech Development Manager

**The Role

**

Manage, execute, and optimize Salesforce Marketing Cloud email and mobile development for the organization's customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.

**Responsibilities

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• Develop, build, and test email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automation Studio, Mobile Studio, and related programming languages.
• Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
• Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools.
• Write and optimize SQL queries to manage and manipulate data within SFMC databases, including troubleshooting and data validation.
• Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
• Promote and share industry best practices related to development, strategy, testing, and accessibility.
• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
• Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
• Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
• Support code reviews, knowledge sharing, and documentation to maintain high- quality standards.
• Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
• Collaborate with deliverability and rendering partners to monitor and ensure optimal communication performance.
• Oversee the development of personalized, dynamic content and its integration into commercial and loyalty communications.
• Maintain, evolve, and expand a modular email template codebase, ensuring consistency and reusability.
• Assist in resource planning and workload management within the email development team.

**Requirements

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• **Educational Attainment**
• **Critical Experience & Expertise**
• **Technical Skills & Knowledge**
• **Nice to have**