Growth Product Manager (PLG)

About Higgsfield

Higgsfield.ai is the fastest-growing generative AI platform in the world. Creators use Higgsfield to produce video, images, and interactive content with 200+ frontier models — and they do it at a scale few consumer products ever reach: we grew revenue 3x in the last four months and crossed $700M in annualized GAAP revenue by July 2026.

We recently closed a $500M funding round at a $5B valuation to accelerate what's working. The company is small relative to its revenue, decisions are fast, and the distance between an idea and production is measured in days - we ship 80+ releases a month.

About the role

You will own product-led growth at Higgsfield

making the product itself our biggest acquisition channel. Referral mechanics, viral loops, shareable artifacts, and agentic distribution — we were among the first in the world to sell subscriptions directly inside AI assistants via MCP, and that channel already drives a meaningful share of our new plan purchases. Your job is to engineer growth that compounds without a marketing budget.

We are looking for a builder, not an optimizer. There is no PLG playbook for consumer AI — you will be writing it. You should be comfortable shaping strategy without precedent, shipping daily, and defending your calls with numbers. This is a hands-on A-level role with founder-level visibility, on the Product Growth team — the team that owns all of Higgsfield's revenue.

Key responsibilities

Design and ship referral mechanics end-to-end

incentive structures, anti-abuse, unit economics per referral, GAAP-compliant reward design — prioritizing defensible economics over headline signup numbers.

Build viral loops into the product

shareable generation artifacts, watermark-to-signup flows, social-embedded distribution — so that every piece of content our users publish works as acquisition surface.

• Own the mobile PLG motion — desktop is our revenue platform; mobile is our acquisition engine. You design the viral-first experiences that feed the funnel.

Scale agentic distribution

grow our MCP/assistant-embedded channel — funnel and product experience for users who arrive through AI agents rather than browsers.

Run a rigorous experiment pipeline

hypothesis → test → ship → measure, at a pace of multiple experiments per week — raising the team's experimentation velocity and rigor over time.

Own your metrics and their story

viral coefficient (K-factor), referral-attributed revenue, CAC of product channels vs. paid, activation of referred cohorts — and communicate what we tested, what we learned, and what it's worth to the business.

Minimum qualifications

• A track record of personally moving revenue or acquisition metrics — you can name the number, the mechanism, and your specific role in it, rather than pointing to team outcomes.
• Shipped viral or referral features in consumer products — and can walk us through the incentive design, what got abused, and how you closed the holes.
• An experimentation program behind you with a clear ROI story rather than a backlog of A/B tests — test design, guard metrics, and honest reads of ambiguous results.

Unit-economics fluency

you think in CAC, ARPU, payback, and contribution margin — growth that bleeds margin is not growth you ship.

Full command of your data

you build your own funnels and dashboards, pull your own queries, and never wait for an analyst to tell you what happened.

Comfort operating at startup speed

weekly ship cadence, decisions with 70% of the data, and the judgment to know which 30% can wait.

Preferred qualifications

• 3–6+ years in growth or product roles at consumer technology companies.
• Consumer AI, creative tools, or credits-economy experience.
• Experience with agentic ecosystems.
• Mobile growth background (app store funnels, mobile-first virality).

Why this role is special

• You'll build PLG for a product people already want to share — generative content is inherently viral raw material.
• The agentic channel is a genuinely new distribution paradigm — you'll be defining playbooks that don't exist yet.
• Impact measured in millions — not decks.

What we offer

• Competitive compensation with meaningful equity at a $5B-valuation, hyper-growth company.
• A team that owns its P&L end-to-end — you will see your work in the revenue numbers within weeks, not quarters.
• Direct access to founders and leadership; zero layers between you and the decision.
• Relocation support to Almaty for candidates moving from another city or country.
• Company-provided equipment, meals, transportation, or other office benefits.

This is a fully on-site role based in our Almaty office. Our team works from the office five days per week for the full working day. We believe in-person collaboration is an important part of how we move quickly, solve complex problems, and build strong teams.