Strategy & Insights Manager (Influencer Marketing)

About The Shelf

The Shelf is a fast-growing influencer marketing agency that blends

data science with creativity

to deliver standout campaigns. We work with top brands and platforms to craft strategies that are

performance-first

and

culturally relevant

.

Everyone claims to be data-backed. We

prove it

📈 Our top-funnel campaigns outperformed a client’s lower-funnel agency campaigns by

5x in conversions

📺 TikTok verified that our campaigns perform

500x above their ad benchmarks in watch time

🥈 One of our TikTok ads ranked

#2 globally

for an entire month

But what really sets us apart? Our

people-first culture

. We actively

discourage burnout

, uphold a

true 40-hour workweek

, and invest deeply in our team’s wellbeing and growth.

💼 100% covered healthcare

🏖️ Flexible PTO

🎉 Company holidays that actually get honored

✈️ In-person off-sites in Atlanta to foster real connection

About the role

• We’re hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You’ll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you'll do

🔍

Market Intelligence Support

• Research platforms, brands, and verticals
• Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
• Identify algorithm-centric cultural trends shaping content and influencer strategy

📊

Strategy Support

• Build data-rich decks for pitches and campaigns
• Translate data into compelling narratives
• Source high-quality, relevant creators within the social landscape
• Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
• Align creator ecosystems and platform behaviors with campaign goals
• Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
• Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖

AI & Content Intelligence

• Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
• Support initiatives around trendspotting and creator discovery using AI

🤝

Cross-Functional Collaboration

Work closely with multiple teams to deliver strategic impact across the business:

• Creative: Support ongoing client renewals with trend and creator insight
• New Business: Contribute to RFPs with standout strategy and creator POVs
• Marketing: Provide strategic input and support for agency webinars and thought leadership content

Product

Partner with internal stakeholders on evolving agency tech and UI needs

• Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualifications

✅ 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar

✍️ A strong writer and storyteller who brings clarity to complexity

🧠 Curious, proactive, and scrappy—you love turning noise into signal

📈 Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT

📊 Strong with Google Slides or PowerPoint

🔮 Bonus

Trend forecasting, creator discovery, or early-stage AI experience

🏢 Bonus

Experience at a startup, creative agency, or marketing-tech company

🎨 Major Bonus

Strong visual design skills

Why You’ll Love It Here

We’re building something meaningful and sustainable—without burning people out. We care about

impact

,

balance

, and

raising the bar

in our industry.