AI Creative Strategy III

JOB SUMMARY

The AI Creative Strategist works across the marketing team to build AI into how we concept, produce, and test creative, faster iteration, more variants. Just as importantly, this role decides where AI doesn’t belong, and builds the guardrails that keep AI-assisted work recognizably PODS Moving & Storage.

Our brand is unusually specific about its visual assets. Generative tools are confidently bad at exactly these details. Someone has to know the standards well enough to catch it, and build a process where those errors don’t reach a customer.

This is a hands-on role with an enablement mandate. You’ll make work, and you’ll make other people better and faster at making work.

ESSENTIAL DUTIES AND RESPONSIBILITIES

AI-powered production

Use AI tools hands-on across the creative pipeline

concept visualization, image generation and editing, resizing and adaptation, copy variation, video and motion assistance, and asset cleanup.

• Produce and adapt creative at volume for digital banners, social, CRM, and partner and co-branded materials, working from approved brand and campaign direction.
• Build variant sets that make real testing possible.
• Extend existing brand photography and asset libraries with AI-assisted work rather than replacing them, keeping a clear line between authentic photography and generated imagery.

Concept development

• Use AI to widen the front end of the creative process.
• Develop concepts grounded in the PODS brand.
• Bring an actual point of view to concepting. AI generates options; judgment picks the right one, and that judgment is the job.
• Partner with copy and content so concepts hold together verbally and visually.

Experimentation

Own a running program of creative experimentation

what to test, how to structure it, and what we learned.

• Design creative tests with a clear hypothesis and a defined success measure, in partnership with the CRM, digital, and paid media teams who run them in market.
• Track and share results so the team compounds knowledge instead of rediscovering the same lessons.

Workflow building and enablement

• Design and document

AI-assisted creative workflows end to end

brief, generate, curate, refine, brand check, legal review, approve, and archive.

• Build and maintain shared prompt libraries, reference imagery, style anchors, and reusable templates so quality is repeatable rather than dependent on one person’s knack.
• Train and support colleagues across brand, digital, CRM, content, and partner marketing.
• Set clear guidance on where AI assistance is approved, where human review is mandatory, and where AI is not to be used at all.

MANAGEMENT & SUPERVISORY RESPONSIBILTIES

• Typically reports to Management.

Direct supervisor job title(s) typically include

Head of Marketing

• Job is not directly responsible for direct report (e.g., hiring/termination and/or pay decisions, performance management)

JOB QUALIFICATIONS

Education & Experience Requirements

Required

• Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field.
• 4–6 years of experience in creative, design, art direction, or creative strategy, with a portfolio that shows both craft and thinking.
• Demonstrated hands-on production use of generative AI tools for image, copy, or video, with work you can walk through and explain.
• Strong design fundamentals.
• Working knowledge of brand systems and the discipline to apply guidelines precisely.
• Proficiency in Adobe Creative Cloud or equivalent, and comfort integrating AI tools into that workflow.
• Sound judgment about accuracy, rights, and disclosure in AI-generated work.

Preferred

• Experience building AI creative workflows or governance standards for a marketing or agency team.
• Experience running creative testing programs in paid media, CRM, or e-commerce.
• Motion, video, or animation capability.

JOB QUALIFICATIONS

Essential Skills, Abilities and Example Behavior(s)

PRESENT SKILLFULLY

Able to prepare and deliver clear, effective, and professional presentations

QUESTION

Able to use effective fact-finding techniques to discover all relevant information; Able to ask questions that are not leading or biased; Able to challenge assumptions

BE STRAIGHT-FORWARD

Able to communicate directly (to-the-point) and rely on fact-based positions; Able to avoid the use of ambiguous language or statements that contain hidden or double meanings; Able to avoid being deceptive

NEGOTIATE

Able to apply effective questioning and listening techniques to determine each party's position; Able to look for common ground and build on areas of agreement to reach win-win outcomes; Able to ensure the agreed-upon alternatives have the support of all parties involved

SELL

Able to identify the needs of internal and external customers through effective questioning and listening techniques; Able to apply technical / professional knowledge, interpersonal and sales skills to obtain customers' commitment to ideas, services or products

ACT WITH INTEGRITY

Able to demonstrate uncompromising adherence to ethical principles; Able to demonstrate honesty in all actions; Able to admit and correct mistakes promptly; Able to assume full responsibility and accountability for own actions

ADAPT

Able to maintain effectiveness by changing personal behavior and work routines / habits in response to new circumstances and requirements

TAKE INITIATIVE

Able to exhibit tendencies to be self-starting and not wait for signals; Able to be proactive and demonstrate readiness and ability to initiate action; Able to take action beyond what is required and volunteers to take on new assignments; Able to complete assignments independently without constant supervision

DEVELOP SELF

Able to accurately assess own strengths and development needs; Able to strive to improve those areas identified as needing development; Able to seek opportunity for development through the job, special assignments, training, or external activities

BE PERSONALLY PRODUCTIVE

Able to use own time efficiently and avoid wasting time; Able to organize work with realistic priorities for self and others; Able to demonstrate stamina to sustain effort over a period of time; Able to set high but realistic standards for self; Able to produce a high volume of work; Able to balance personal and work commitments to maintain "personal best" conditions

BE PROFESSIONAL

Able to project a positive, professional image with both internal and external business contacts; Able to create a positive first impression; Able to gain respect and trust of others through personal image and demeanor

DELIVER QUALITY RESULTS

Able to deliver top quality service to all customers (internal and external); Able to ensure all details are covered and adhere to company policies; Able to strive to do things right the first time; Able to meet agreed-upon commitments or advises customer when deadlines are jeopardized; Able to define high standards for quality and evaluate products, services, and own performance against those standards

BE ANALYTICAL

Able to effectively gather all relevant information; Able to identify key issues; Able to qualitatively and / or quantitatively process data; Able to identify relationships, draw logical conclusions and interpret results for use in decision-making

BE A QUICK STUDY

Able to quickly learn and apply new information, skills and processes; Able to build on current knowledge and skills; Able to gather information from the appropriate resources to develop and execute plans when entering new situations

BE INNOVATIVE / CREATIVE

Able to examine the status quo and consistently look for better ways of doing things; Able to recommend changes based on analyzed needs; Able to develop proper solutions and identify opportunities