Optimal

Marketing Data Analyst - Optimal - Career Page Skip To Job Description

Optimal

Thanks for visiting our Career Page. Please review our open positions and apply to the positions that match your qualifications.

Marketing Data Analyst

Austin, TX

Full Time

Performance Division

Mid Level

Share

About the Role

Optimal is looking for a Marketing Data Analyst with experience in performance digital marketing analytics. The Marketing Data Analyst works hand-in-hand with our Paid Media and SEO departments to improve the effectiveness and efficiency of our client services teams. The Data Analyst helps to clearly quantify client performance objectives by maintaining our existing reporting suites, creating new methods of reporting, and automating repetitive tasks.

The Marketing Data Analyst will join our Business Intelligence team – a team that re-imagined our data analytics from the ground up. We started with web tracking and attribution (Google Analytics, Google Tag Manager), then moved into reporting automation (SQL and Power BI) and are now driving a shift from descriptive reporting to actionable and insightful dashboarding. Our team is also frontline in detecting anomalies in key performance metrics that alert account managers for intervention. These initiatives directly impact almost every aspect of our company and are critical to driving our continued growth.

Who Are We?

Optimal is a performance marketing agency on a mission, bringing together the best data, technology, and people to achieve our clients’ marketing goals.

Brand, campaign, or cause

we maximize performance at every moment.

We are not only digital media strategists – we’re award-winning industry leaders, with deep knowledge spanning all things digital: from advertising and paid media, to marketing and communications, to audience data and analytics, we deliver for our clients.

Everyone at Optimal has the opportunity to learn, grow, and progress. Through our proprietary training programs, we provide our team members with the personal and professional development they need to achieve advancement at any stage in their careers.

We’re always looking for exceptional people to join our team. If this sounds like you, please apply!

Key Responsibilities

• Report Creation – Work with account teams to create custom reports for high value clients that focus on their unique KPIs and reporting needs. Create beautiful, insightful, and actionable dashboards for all clients in Microsoft Power BI, Excel, and Google Sheets.
• Reporting Automation – Use existing web-based tools to query data from our sources (Google Ads, Meta, Bing, LinkedIn, etc.) and assist in developing new tools for pulling data from other sources (web scraping, CRMs, etc). Automate reports using Power BI, SQL, and formulas & pivot tables in Google Sheets.
• Process Management– Define and successfully deploy processes to reduce manual lift and avoid fault points. This includes streamlining our project management process, documenting around account team FAQs, and iterating upon our BI internal documentation.
• Data Interpretation – Dig into the data presented in platforms such as Google Analytics, Google Ads, and Facebook Ads and understand what is happening with performance. Draw insights with your understanding of metrics like CTR, CVR, ROAS, Click-through vs. View-through conversions, attribution windows and modes, path to conversion, A/B testing, etc.

Qualifications & Skill Requirements

• 4-year Bachelor’s degree required in mathematics, statistics, MIS, analytics, data science, business intelligence, or a related field.
• 2+ years of experience in performance marketing-related analytics.
• 2+ years of experience utilizing tools such as Power BI, Tableau, or similar platforms.
• 2+ years of SQL experience.
• Experience with PPC, SEM or SEO marketing analytics is a strong plus.
• Advanced knowledge of Excel formulas, Pivot Tables, and Macros.
• Experience with Microsoft Azure Platform is a plus.
• Experience with scripting languages is a plus.
• Proficiency in Google Analytics.
• Excellent mathematical, problem solving, analytical, and communication skills.
• Experience with HTML/Javascript/CSS is a plus.

Optimal is proud to offer the following

• Flexible Time Off
• Paid Leave for New Parents
• Health insurance (including dental and vision)
• Flex Spending Plan
• Employee Assistance Program
• 401K with company matching
• Tuition Reimbursement
• Professional development opportunities
• Rewards and recognition programs

Office Hours

This role is based out of our Austin office. Our team works on a hybrid basis, working three days a week in the office and two days from home. Work hours are consistently 9:00 A.M. to 5:00 P.M., Monday - Friday, with the expectation that evening and weekend work will be required as necessary.

*Please note that we are unable to provide Visa sponsorship for this position at this time.

Please visit our Notice to Applicants and Employees to learn about our information practices in the job application and employment context.

Share Apply

Apply for this position

Required*

First Name*

Last Name*

Email Address*

Phone*

Address*

Resume* We've received your resume. Click here to update it.

Attach resume or Paste resume

Attach resume as .pdf, .doc, .docx, .odt, .txt, or .rtf (limit 5MB) or Paste resume

Paste your resume here or Attach resume file

Cover Letter

Who referred you to this position? Enter their first and last name here.

Are you willing to relocate? No answerYesNo

LinkedIn Profile URL

Website, blog or portfolio

Desired salary*

Earliest start date?*

References

Please enter names and contact information

*

How did you first hear about this position?* LinkedInBuiltIn.comGlassdoorIndeedMy university's job boardGoogle searchHiring Manager (Carter Fritz)Referred by a friend or colleagueOther

What interests you about our company and this opportunity?

What digital marketing data have you worked with?

Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status or other employment-based work permit sponsorship)?* -- No answer --YesNo

Are you comfortable working 3 days per week in our Austin office?* -- No answer --YesNo

Are you legally authorized to work in the United States?* YesNo

Do you have the unrestricted right to work in the country to which you’re applying?

You must answer “No” if you are on any visa or possess a government-issued work authorization document that has an expiration date. You should answer “Yes” if you have DACA or TPS authorization in the United States.* YesNo

The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more.

GenderDecline to answerFemaleMale

Race/EthnicityDecline to answerHispanic or LatinoWhite, not Hispanic or LatinoBlack or African-American, not Hispanic or LatinoAsian, not Hispanic or LatinoNative Hawaiian or Other Pacific Islander, not Hispanic or LatinoAmerican Indian or Alaskan Native, not Hispanic or LatinoTwo or More Races, not Hispanic or LatinoMENA (Middle Eastern and North African)

Human Check*

I consent to receive SMS/text messages regarding my job application with Optimal. These messages may include updates on my application status, interview invitations, reminders, and other information directly related to this job application. Message frequency will vary. Message and data rates may apply. Reply HELP for help or STOP to cancel.

Submit Application