Business Data Analyst SG

Responsibilities

Sales Channel Analytics

• Analyze sales performance across various channels to understand acquisition trends and identify high-impact areas.
• Develop channel-specific dashboards and reports to monitor key metrics, such as customer acquisition costs and channel efficiency.
• Conduct in-depth analysis to evaluate channel performance, use data insights to recommend strategies for optimizing channel utilization and boosting sales acquisitions.

Sales Incentive design and calculation

• Develop and manage incentive schemes aligned with channel-specific sales goals and overall revenue targets.
• Accurately calculate incentive payouts and ensure timely submission.
• Regularly assess the effectiveness of incentive programs and recommend data-driven adjustments to maximize performance.
• Support Sales and HR teams in all incentives related matters.

Business Analytics and Performance Reporting

• Conduct comprehensive business performance analysis, identifying trends and insights to support decision-making.
• Develop and maintain performance dashboards to track key metrics related to sales, revenue growth and business performance.
• Monitor business performance against targets and generate insights to inform strategy adjustments.
• Present analytical findings to stakeholders in a clear, visual and actionable insights.

Cross-functional Collaboration

• Work closely with business stakeholders, including Sales and other businesses, to understand their analytical needs, provide support, and guide decision-making processes.

Stakeholder Engagement

• Interpret data and present findings to stakeholders, making recommendations to enhance business outcome.

Innovation and Best Practices

• Stay updated on industry trends, best practices, and regulatory changes in the banking and wealth management sectors to identify opportunities for innovation and competitive advantage.

Requirements

Qualifications

• Bachelor’s degree in Data Science, Data Analytics, Business Analytics, Statistics or related field; Master’s degree preferred
• 5+ years of experience in performance tracking and business analytics. Knowledge of sales channel analytics
• Proven expertise in analytics tools (e.g., SQL, Python, R) and visualization platforms (e.g., Tableau, Power BI)

Relevant Work Experience

• Minimum 5 years of relevant experience in data analytics
• Strong analytical skills and good knowledge of the banking industry, especially in Consumer Business area, covering Deposits, Wealth Management, Card, Loan
• Ability to work collaboratively in cross-functional teams and manage multiple priorities in a dynamic environment
• Knowledge of regulatory requirements and industry compliance standards in the banking sector is preferred
• Excellent communication and presentation skills to effectively convey complex data insights to non-technical stakeholders

Competencies/Skills

• Proficient in SAS, SQL, Python, R Programming and MS Excel
• Proficient in Business Intelligence tools (Tableau)
• Must be able to solve problem quickly and efficiently
• Strong analytical and communication skills