Marketing Analytics

Posted 10y ago

Collaborate with Marketing to identify, prioritize and execute analytical work that enables a deep understanding of customer behavior.
Develop customer insights through leveraging customer database and other information systems.
Design and execute analyses to determine the customer impact of various business decisions and/or marketing campaigns.
Collaborate with business teams on ad-hoc analyses that uncover root cause of recent business trends.
Serve as the subject matter expert on customer data within Marketing.
Create and deliver insightful presentations that summarize complex analyses and inform business decisions.
3+ years of progressive experience mining large complex data sets, using a variety of advanced quantitative/modelling techniques in a corporate marketing discipline.
Experience in SQL and/or SAS with working knowledge of methodologies used for advanced analytics required.
Experience with Cognos, Qlickview, Tableau or other similar business intelligence and visualization tools.
Very strong Microsoft Excel (including pivot tables, graphics) and Powerpoint skills required.
Ability to program in newer emerging languages such as R and Python; working knowledge of Hadoop and other big data technologies highly desired.

Skills