Assistant Product Manager (PR & Category)

MAIN RESPONSIBILITIES

PR MANAGEMENT

1. PR / KOL Planning

• Plan full year PR / KOL strategy to help achieve overall brand objectives.
• Negotiate with media titles for coverage and optimal collaboration fee in exchange for brand exposure.
• Negotiate with KOLs and celebrities for contractual terms and scope of work which will be renewed on a yearly basis.

2. Content Creation & Dissemination

• Leverage on existing global content and amplify locally in a timely manner to media partners to ensure maximum coverage.
• Create content for press release for locally driven campaigns (e.g., store openings) and validate with Regional PR before dissemination.
• Manage and collaborate with key media titles to create locally relevant content for key launch campaigns (To be validated with Regional PR prior to dissemination).

3. Event Planning & Management

• Align with Regional PR to plan and execute local PR events to support launch animation and create buzz for the brand.
• Work with cross function team such as Visual merchandising, training teams and product marketing team to ensure the smooth execution of local events.
• For overseas events, to manage selected media titles and KOLs in event attendance and content creation.

4. Reporting

• Monthly PR reporting to regional PR team on competitor’s PR activities and Dior’s brand buzz vs competitors (Tribes EMV).

PRODUCT MANAGEMENT – 1 CATEGORY

1. Forecasting

• Focus Category: Selected category & all Press kits / Press files.
• Ensure accuracy of product forecast and timely submissions. (measures: launch tracking)

2. Product Registration

• Ensure close liaison with Central Registration support team so that products can be launch in line with ASPAC launch date. (measures: Onshelf date)

3. Competitor Tracking

• Close monitoring of competitor’s product assortment and thereby ensuring that the brand remains competitive in terms of marketing mix (measures: monthly tracking)

4. Product Listing

• Work closely with sales team to ensure products are listed into key retailer’s assortment in a timely manner (measures: Retailer’s Onshelf date)

5. Product Merchandising

• Work closely with merchandising team to ensure planograms are fully optimized and carrying the right assortment for each door (measures: presence rate)

6. Campaign Management

• Full ownership to strategize 360 campaign for focus category.
• Qualified University/College degree
• Proficient in English.
• Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)
• Min 3-5 years’ experience in PR and/or Product Marketing
• Strong analytical and problem-solving skills