Sr. Product Manager

Sr. Product Manager Job Responsibilities

Develops products by identifying potential products; conducting market research; generating product requirements and customer specifications, business case development, and time-integrated plans for product introduction.

Sr. Product Manager Key Responsibilities

• Product Strategy & Development
• Identify and evaluate new product opportunities through market research and customer insights.
• Define product requirements, specifications, and go-to-market strategies.
• Lead cross-functional teams to bring new accessories to market, including design, sourcing, and manufacturing.
• Market & Competitive Analysis
• Analyze market trends and competitor offerings to inform product positioning and differentiation.
• Collaborate with Sales, Marketing and Finance to develop business cases, pricing strategies, and promotional plans.
• Customer Engagement
• Partner with Sales to gather feedback from dealers, distributors, and end-users.
• Participate in customer visits and trade shows to understand needs and showcase new products.
• Operational Execution
• Work with Sourcing, Operations and Marketing to ensure optimal sourcing selection and packaging designs are implemented for each new product
• Prepare product forecasts, ROI analyses, and performance reports for leadership.
• Travel:
• Must be willing to travel 15% of time.

Product Manager Skills and Qualifications

• Proven experience in product management, preferably in automotive or recreational vehicle accessories.
• Strong understanding of B2B and B2C customer segments.
• Experience with product development, pricing strategy, and inventory control.
• Excellent analytical, communication, and project management skills.
• Ability to travel up to 15% for customer visits, supplier meetings, and industry events.

Preferred Skills

• Product lifecycle management
• Competitive and market analysis
• Financial planning and ROI modeling
• Cross-functional team leadership
• Familiarity with golf car platforms and aftermarket trends