Web Developer & Digital Analytics Specialist

Posted 1mo ago

The employer’s full description could not be read from their board. This is a summary of the posting — follow the apply link for the original.

Own and maintain the company website and marketing technology
Monitor and maintain site health including speed, responsiveness, accessibility, security, redirects, and structural integrity
Implement and support technical SEO initiatives including metadata, indexing, schema, and internal linking
Own analytics and tracking systems including GA4, Tag Manager, dashboards, events, goals, UTMs, and attribution frameworks
Analyze user behavior and conversion performance to identify friction points and recommend improvements
Support paid media and email campaigns by validating tracking, analyzing post-click behavior, and ensuring clean data
Build email templates, schedule and deploy email campaigns, and maintain email marketing operations
Manage marketing technology integrations and automations across CMS, CRM, analytics, ad platforms, and marketing systems

Bachelor's degree in computer science, Web/Data Analytics, Information Systems, Marketing Technology, or related field
At least 5 years of experience in web analytics, website management, data analytics, or technical marketing
At least 3 years of experience in a Web Analytics, Digital Analyst, or similar role
Working knowledge of front-end web technologies including HTML, CSS, and JavaScript
Experience with web development tools such as Adobe Dreamweaver
Strong proficiency in website management including CMS updates, page builds, and site structure
Hands-on expertise with GA4, Google Tag Manager, dashboards, events, goals, UTMs, and attribution models
Ability to monitor site health including performance optimization, mobile responsiveness, accessibility, redirects, and crawl issues
Analytical skills to evaluate user behavior and identify conversion friction points
Experience supporting paid media and email campaigns with tracking validation and performance diagnostics

Skills