Martech role (CDP Specialist)

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration

Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution

Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation

Building audience segments for marketing campaigns and personalization.

Activation

Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance

Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background

Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration

Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution

Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation

Building audience segments for marketing campaigns and personalization.

Activation

Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance

Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background

Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration

Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution

Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation

Building audience segments for marketing campaigns and personalization.

Activation

Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance

Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background

Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration

Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution

Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation

Building audience segments for marketing campaigns and personalization.

Activation

Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance

Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background

Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.

. Customer Data Platform (CDP) Specialist (amperity CDP tool)

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration

Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution

Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation

Building audience segments for marketing campaigns and personalization.

Activation

Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance

Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background

Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.1. Customer Data Platform (CDP) Specialist

In the technology and marketing sectors, a CDP Specialist is a data-driven professional who manages the software used to unify customer data from various touchpoints into a single, comprehensive "golden record."

Core Responsibilities

Data Integration

Managing the flow of data from sources like CRM, websites, apps, and billing systems into the CDP.

Identity Resolution

Implementing matching rules (deterministic/probabilistic) to deduplicate customer profiles.

Segmentation

Building audience segments for marketing campaigns and personalization.

Activation

Orchestrating data to downstream platforms (email service providers, ad platforms, etc.).

Governance & Compliance

Ensuring data practices align with regulations like POPIA or GDPR.

Key Skills

Experience with specific platforms (e.g., SAP CDP, Salesforce CDP, Segment, Tealium).

Understanding of APIs, data modeling, and SQL.

Background in marketing automation or digital transformation.

Ideal Background

Bachelor’s degree in Computer Science, Data Science, or Marketing with 3+ years of experience in MarTech or data engineering.