Marketing Analytics Mgr

This position is responsible for creating advanced Business Intelligence (BI) dashboards and providing deep-dive insights that inform marketing strategy, optimize performance, and guide investment decisions across our portfolio of eyewear brands, frames, and lenses. Operating as a critical analytical engine, this role partners cross-functionally with Marketing, Finance, Sales Operations, and IT to ensure data accuracy, enable robust performance diagnostics, and support ROI-focused planning and optimization.

Specific Skills and Experience Required

Education

Bachelor's degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance.

Experience

4+ years of verified professional experience in an analytics-focused position.

Relationship Management

Demonstrated ability to build, develop, and maintain professional cross-functional relationships with key business partners to positively impact business growth.

Executive Communication

Highly skilled in translating complex data into concise summaries and confidently presenting results to executive leadership.

Analytical Mindset

Possess a deep intellectual curiosity to proactively explore data, solve complex problems, challenge the status quo, formulate new hypotheses, and analyze them with rigorous methodology.

Software Proficiency

Mastery of Microsoft Excel and the full Microsoft Office Suite.

BI Tools & Data Manipulation

Proven proficiency in data manipulation and visualization tools, with direct experience utilizing Tableau, SQL, Business Objects, or similar enterprise BI environments.

Major Duties and Responsibilities

Drive Business Intelligence

Ideate, develop, and maintain high-impact dashboards to support Marketing activities and conduct deep-dive diagnoses to uncover the performance trends behind our eyewear brands, frames, and lenses.

Executive Strategic Partnership

Act as a strategic partner to brand managers and directors by co-building monthly business reviews for executive management, identifying key growth opportunities, and recommending actionable, corrective plans.

Budget Planning & ROI Management

Direct the data analytics underpinning budget planning and optimization, including forecasting the expected outcomes and Return on Investment (ROI) of strategic marketing initiatives.

Data Harmonization

Lead data harmonization and integration processes across the organization, partnering closely with Finance, Sales Operations, Business Planning, Business Analytics, and IT to guarantee absolute data accuracy.

Campaign & Launch Optimization

Manage the performance optimization of marketing campaigns and new product launches; collaborate with sales and marketing managers to co-design customer targeting segmentations and rigorously measure their overall effectiveness.