Product Manager, Core Product

You'll own the roadmap for Luma's core creative product, turning frontier AI research into pro-level photo and video tools that creators love, driving adoption and setting PM best practices from day one.

This is a consumer-facing product role for someone who lives in creative workflows and can move fast with imperfect data. You'll own strategy, user research, experimentation, and launches across a fast-moving surface. If you want a mature product to optimize rather than a fast-growing one to shape, this isn't it.

What You'll Own

• Define and execute end-to-end product strategy, translating user insight into AI-driven creative features.
• Launch and iterate on pro-level photo and video tools, growing active users.
• Deepen engagement through new features and agentic tools.
• Lead cross-functional sprints, balance trade-offs, and keep a clear roadmap.
• Run user research with professional creators to validate ideas and tune engagement loops.
• Establish A/B testing and analytics, and partner on go-to-market for launches.

First 90 Days

One way the first 90 could unfold.

• Days 1–30 — Immerse & Diagnose: Learn the product, the creators, and where activation and engagement break down.
• Days 30–60 — Ship & Validate: Launch or iterate a pro tool and move an activation or engagement metric.
• Days 60–90 — Scale & Systemize: Set the experimentation and analytics cadence and a clear roadmap.

What You Bring

• 5+ years shipping consumer-facing creative or editing tools (web or mobile) for professional audiences.
• Deep expertise in photo/video workflows and UI/UX prototyping.
• Strong analytics: defining metrics, building funnels, and iterating on retention.
• An excellent communicator with high agency in ambiguous environments.
• A passion for AI and integrating generative and automation tech into a roadmap.

Nice to Have

• Experience building or growing products for creative professionals.
• Familiarity with Figma, Canva, Adobe, or 3D/creative platforms.
• Experience on AI-native products or in fast-moving startups.

About Luma

Luma's mission is to build unified general intelligence that can generate, understand, and operate in the physical world. We believe multimodality is critical for intelligence — the next step beyond language models comes from vision. Luma is an equal opportunity employer.