Analyst - CRM & BI (Microstrategy)

As a CRM & BI Expert – Customer Analytics at METRO GSC, you will play a key role in

driving data-driven customer engagement and commercial decision-making across METRO’s

international markets.

You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze

customer behavior, evaluate marketing campaigns, develop dashboards and reporting

solutions, and translate complex customer data into actionable business insights.

The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and

marketing analytics, with opportunities to support automation and customer communication

initiatives across multiple countries.

Key Responsibilities

• Analyze large customers, marketing and transactional datasets across METRO

markets to identify trends, customer behavior and business opportunities.

• Perform customer segmentation, CRM analytics and campaign performance analysis

to optimize customer engagement and marketing effectiveness.

• Integrate and analyze data from multiple sources to create a holistic, cross-channel

customer view.

• Develop and maintain BI dashboards, reports and visualizations to support business

and management decision-making.

• Conduct complex ad-hoc analyses and translate findings into actionable business

recommendations.

• Support loyalty, tier-based rewards, membership, upselling and cross-selling

initiatives through data-driven insights.

• Collaborate with country CRM/Marketing, Data Science and other cross-functional

teams to deliver analytical solutions and support business requirements.

• Ensure data quality, accuracy and process documentation, while identifying

opportunities for automation and continuous improvement.

CRM & BI Expert

Job Description

As a CRM & BI Expert – Customer Analytics at METRO GSC, you will play a key role in

driving data-driven customer engagement and commercial decision-making across METRO’s

international markets.

You will work closely with CRM, Marketing, Data Science, BI and country teams to analyze

customer behavior, evaluate marketing campaigns, develop dashboards and reporting

solutions, and translate complex customer data into actionable business insights.

The role combines Customer/CRM Analytics, Advanced SQL & Big Query, BI reporting and

marketing analytics, with opportunities to support automation and customer communication

initiatives across multiple countries.

Key Responsibilities

• Analyze large customers, marketing and transactional datasets across METRO

markets to identify trends, customer behavior and business opportunities.

• Perform customer segmentation, CRM analytics and campaign performance analysis

to optimize customer engagement and marketing effectiveness.

• Integrate and analyze data from multiple sources to create a holistic, cross-channel

customer view.

• Develop and maintain BI dashboards, reports and visualizations to support business

and management decision-making.

• Conduct complex ad-hoc analyses and translate findings into actionable business

recommendations.

• Support loyalty, tier-based rewards, membership, upselling and cross-selling

initiatives through data-driven insights.

• Collaborate with country CRM/Marketing, Data Science and other cross-functional

teams to deliver analytical solutions and support business requirements.

• Ensure data quality, accuracy and process documentation, while identifying

opportunities for automation and continuous improvement.

Skills & Competencies

Advanced SQL & BigQuery

Strong hands-on experience with SQL, including complex

joins, CTEs, window functions, aggregations and query optimization; experience

working with large datasets.

Customer & CRM Analytics

Strong understanding of customer behaviour,

segmentation, campaign performance, customer lifecycle and marketing analytics.

BI & Data Visualization

Proficiency in BI reporting and dashboard development;

experience with Power BI/ MicroStrategy/ QlikView is an advantage.

CRM & Marketing Technology

Exposure to Adobe Journey Optimizer, Adobe

Campaign, Salesforce Marketing Cloud or CRM/marketing automation platforms is an

advantage.

Analytics & Automation

Experience with Python, reporting automation and

processing/transformation of large datasets is an advantage.

Business & Stakeholder Management

Ability to translate business requirements

into analytical solutions, communicate insights clearly and work effectively with

international, cross-functional stakeholders.

Personal Competencies

Strong analytical and problem-solving mindset,

structured approach, attention to detail, proactive attitude, strong communication

skills and ability to manage multiple priorities.

Bachelor’s or Master’s degree in Business, Economics, Statistics, Data Analytics,

Marketing, Computer Science or a related field.

• 4-6+ years of relevant experience in Customer Analytics, CRM Analytics, Marketing

Analytics, BI or related commercial analytics functions.

• Strong hands-on experience in Advanced SQL, BigQuery and customer/marketing

data analysis.

• Experience working with large datasets, BI reporting and dashboard development.
• Experience working with international / multi-country stakeholders is an advantage.
• Experience in Retail, FMCG, Wholesale or E-commerce is preferred.
• Strong professional English communication skills.